19:46 Friday, July 01, 2022

Най-голямата индийска хотелска верига стъпва във Великобритания

“Ойо”, която е най-голямата и най-бързо развиваща се хотелска верига в Индия, иска да разтърси британския пазар за нискобюджетно настаняване с франчайзингова и маркетингова стратегия, като регистрира 300 независими хотела до 2020 година, това заяви основателят на веригата Ритеш Агарвал, цитиран от агенция “Ройтерс”.

Отбелязвайки първата си експанзия извън Азия, франчайзодателят заяви, че планира да инвестира 40 милиона паунда, за да стартира в десет британски града през следващите 18 месеца чрез смартфон услуга за наемане между франчайзополучателите и гостите.

Веригата “Премиър ин” на “Уайтбред” е лидер в британската нискобюджетна хотелиерска индустрия. Другите оператори с марка включват “Травелодж”, обезпечени с частен капитал, и “Холидей ин”, звено на “Интерконтинентъл хотелс груп”. Това ще са основните конкуренти на индийците.

24-годишният основател на “Ойо” Ритеш Агарвал заяви, че неговата компания ще избира хотели сред 35 000-40 000 независими оператори от Великобритания.

Агарвал е сред шепата студенти, които получиха по 100 хиляди долара от рисковия капиталист Питър Тийл, за да прекратят следването си и да се преместят в Силициевата долина на 19-годишна възраст, за да се научат как да станат успешни предприемачи.

“Ойо” е подкрепена от “Вижън фънд” – най-големият частен инвеститор в света, който гледа на хотелската верига като отличен пример за това как новите компании за данни и технологии могат да разбият закоравели индустрии и бизнес модели като сектора на хотелиерството.

Британският пазар на хотелиерски услуги е силно фрагментиран, като малките независими оператори обслужват половината хотели. “Ойо” казва, че хотелите, които влязат в нейната мрежа ще се възползват от партньорството й с “Експедиа”, “Буукинг”  и други травъл платформи.

“Ойо” заяви, че е наела лондонския ресторантьор Джереми Сандърс, който основа и после продаде италианската верига за бързо хранене “Коко ди мама”, да управлява британския й бизнес.

До 2020 година “Ойо” има за цел да наеме 100 служители във Великобритания и да предложи 5000 хотелски стаи.

Агарвал заяви, че “Ойо” ще пусне първите си два хотела в лондонските квартали Едгауър и Илфърд следващия месец.

От създаването си през 2013 година, “Ойо” се превърна в най-голямата хотелска верига в Южна Азия, предлагаща 211 000 стаи в 349 града.

Досега “Ойо” е набрала финансиране от 450 милиона долара, според данни на “Крънчбейс”. Освен “Вижън фънд”, други финансиращи организации са “Грийкноък кепитъл” и индийските поделения на “Секоя кепитъл” и  “Лайтспийд венчър партнърс”.

Filed in: Новини от UK, Работа, бизнес

49 Responses to “Най-голямата индийска хотелска верига стъпва във Великобритания”

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