20:16 Friday, July 01, 2022

Скандал около дебюта на “Шаоми” във Великобритания

Стъпването на китайския технологичен бранд “Шаоми” във Великобритания доведе до сериозен скандал, предаде “Би Би Си”.

Причината за скандала е обявената промоция, по време на която потребителите уж можеха да закупят през сайта на компанията смартфони за 1 паунд. Оказа се обаче, че устройствата на тази цена са били само по две или три бройки от всеки от предложените модели, а надписът “Разпродадено” е светнал със самия старт на кампанията.

Случаят е поет от регулаторния орган по рекламите в Обединеното кралство, в който са постъпили множество жалби от клиенти, които са се почувствали подведени и измамени.

Говорител на “Шаоми” уточни, че такива продажби на ограничени количества устройства на невероятно ниски цени се предлагат още от 2013 година и че те са шанс за малък брой щастливи посетители на сайта да се сдобият с мечтан телефон почти без пари.

От компанията уточняват, че такава кампания се провежда за първи път във Великобритания и са били изненадани от високият интерес.

Скандалът обаче е факт, защото въпреки обясненията, предложените телефони за 1 паунд са били само единични бройки. При подобна акция за 1 евро в Испания преди година примерно е имало на разположение 50 смартфона.

Потребители също така са анализирали кода на страницата и са открили, че надписът “Разпродадено” е бил заложен да се появи автоматично без дори да се прави проверка за наличности.

Във връзка с това мениджърът по продажбите за Великобритания Уилкин Лий уточни, че в крайна сметка наличните телефони по 1 паунд ще бъдат разиграни на томбола между потребителите, които са натиснали бутона “Купи” веднага след старта на кампанията.

Това решение обаче доведе до нови оплаквания, защото в условията на кампанията никъде не е споменат лотариен принцип и теглене на жребий като метод за закупуване.

Filed in: Новини от UK, Технологии

44 Responses to “Скандал около дебюта на “Шаоми” във Великобритания”

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